The long-awaited WLFI token from World Liberty Financial is finally set to go live today. The build-up has been filled with anticipation, headlines, and controversy.
From major fundraising moves to the launch of a new stablecoin on Solana, the Trump family is at the centre of a story that merges politics, finance, and digital assets in a way the industry has rarely seen before.
But beyond the excitement, there are important details that investors and observers need to understand.
WLFI Token is Launching Today!
After months of speculation, WLFI begins trading today, with listings confirmed across major exchanges including Binance, Kraken, KuCoin, and Gate.io. The token has a maximum supply of 33 billion, but only a portion will be unlocked at launch.
This limited float could drive early volatility, especially since ownership remains concentrated among insiders and entities linked to Trump. Prediction markets suggest WLFI could debut at around $0.30, potentially placing it among the top 45 digital assets by market capitalisation.
The Trump family’s involvement is what makes this launch stand out. Through World Liberty Financial, a $750 million deal was orchestrated with payments firm Alt5 Sigma.
Alt5 raised the capital from outside investors, then used those funds to buy WLFI tokens directly from World Liberty. Since Trump-linked entities control up to three-quarters of token sale revenues, the family could net an estimated $500 million from this single transaction.
Critics point out that this kind of “circular deal” places the family on both sides of the transaction, raising transparency concerns. Such arrangements are common in crypto but rare in traditional finance, where they are often flagged as conflicts of interest.
Regulators have taken note, with the SEC investigating Alt5 Sigma for potential irregularities in stock and earnings reports.
Supporters argue that the deal is fully disclosed and legally compliant, while detractors see it as evidence of insider-driven tokenomics. Either way, it reflects the scale of the Trump family’s pivot into crypto.
Once a real estate powerhouse, their financial empire now leans heavily on digital assets, with holdings in WLFI, the TRUMP meme coin, and shares tied to Trump Media reportedly exceeding $6 billion.
The significance of WLFI goes beyond its trading debut. Public affairs attorney Andrew Rossow described the launch as a test of whether political influence can reshape crypto regulation.
The fact that WLFI avoided a formal SEC securities designation, despite its concentrated ownership, raises broader questions about fairness and investor protections.
The launch is not only about whether the token succeeds in the market but also about how much politics and influence can shape the rules of the game.
USD1 Launching on Solana
At the same time that WLFI is hitting the market, World Liberty Financial is pushing forward with another initiative: the launch of USD1, its stablecoin built on Solana.
Earlier this week, WLFI minted 100 million USD1 tokens on the network, adding immediate liquidity and signalling that the family’s ambitions extend far beyond governance.
USD1 is pegged to the US dollar, designed to provide stability for traders and institutions alike. Stablecoins thrive in fast and scalable environments, making Solana a natural fit.
The chain’s low fees and high throughput mean USD1 can move quickly through decentralised applications, serving as collateral in lending protocols, trading pairs on decentralised exchanges, and a stable medium for payments.
The impact on Solana’s ecosystem is already visible. With such a large issuance, liquidity has deepened, allowing DeFi projects to expand services with reduced slippage and greater stability.
Solana co-founder Anatoly Yakovenko celebrated the launch, framing it as a meaningful step in bringing institutional-grade stablecoins into the network.
The timing also places Solana in a stronger position to compete with rivals like Ethereum, which already hosts multi-chain stablecoins such as USDC and USDT.
Market data confirms USD1’s rapid start. According to CoinMarketCap, it already holds a market capitalisation of $2.64 billion with a daily trading volume of $625.39 million. Activity has risen by more than 65%, showing that traders are engaging with the new stablecoin.
Price movement has remained consistent with its peg, showing only minor fluctuations of less than 0.20% in 24 hours.
But as with WLFI, the stablecoin’s scale has triggered caution. Analysts warn that regulatory scrutiny is likely, especially given the Trump family’s high-profile involvement.
Stablecoins have long been under the eye of regulators, and USD1’s immediate rise in prominence will not go unnoticed.
For WLFI, the stablecoin is not just a product but a strategic move: it provides stability to balance the volatility of governance tokens, while also anchoring liquidity that strengthens the family’s broader crypto ambitions.
Together, WLFI and USD1 represent two sides of World Liberty Financial’s strategy. The governance token ties users to the ecosystem, while the stablecoin ensures it has the liquidity and functionality to operate.
Whether this model succeeds will depend on adoption, regulatory responses, and the family’s ability to manage conflicts of interest without undermining trust in the assets.
Conclusion
The WLFI token launch today is more than just another trading event. With billions at stake, the Trump family’s financial pivot into crypto, and the simultaneous launch of USD1 on Solana, this moment carries weight across markets, politics, and regulation.
Supporters see scale, liquidity, and ambition, while critics warn of risks tied to insider holdings and conflicts of interest. What is certain is that WLFI and USD1 will shape conversations in both finance and politics for months to come.
For those seeking to trade tokens like WLFI or stablecoins like USD1 with safety and ease, Bitrue remains one of the most secure and accessible platforms to get started.